The mission of The University of Texas MD Anderson Cancer Center is to eliminate cancer in Texas, the nation, and the world through outstanding programs that integrate patient care, research, and prevention, and through education for undergraduate and graduate students, trainees, professionals, employees and the public.
We are currently seeking to hire a Marketing Program Director. In this role, you will provide strategic management for MD Anderson’s local, regional, and national advertising and marketing programs. You will manage the creation of advertising campaigns and other programs to build brand awareness and affinity for MD Anderson. You will directly and measurably drive patient demand, acquisition, and donations, and support other institutional and marketing initiatives. In addition, you will recommend and manage domestic business and marketing strategies in response to internal and external trends. You will also provide strategic insight and guidance for customer research projects and create actionable plans to optimize campaign and other marketing-related programs. You will provide counsel to organizational leaders about advertising and marketing programs and efforts, align advertising and marketing strategies and activities with other initiatives across Institutional Advancement and lead high-profile projects to ensure cohesiveness and integration. You will cultivate and maintain strong relationships with stakeholders across the institution, division, and department, as well as with agency/vendors and other partners, physicians, caregivers, and patients. The selected candidate will have experience managing agency relationships, implementing multiple advertising campaigns, and managing a budget. Additionally, 5 years or more of experience in marketing, advertising or communications is also preferred.
RESPONSIBILITIES:
- Develop the strategy and provide day-to-day management for the institution’s visible, multi-million-dollar advertising program and other institutional initiatives
- Serve in a management and leadership role in the marketing department and Institutional Advancement division
- Lead and participate in cross-functional teams supporting organizational initiatives, e.g., Demand Generation, Houston Locations
- Manage direct reports, multiple vendors, and agency relationships
- Track and report key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement, and other critical effectiveness measurements
- Develop and optimize strategy for MD Anderson’s local, regional, and national advertising programs, as well as other marketing and organizational initiatives
- Directly manage creative strategy, production and execution of creative campaigns and content, including concepting, talent identification, videography, photography and editing for creative and content across all platforms
- Develop and manage strategy, media plans and creative campaigns to support institutional sponsorships and events, such as sports sponsorships and the Boot Walk to End Cancer
- Develop and manage strategy, media plans and creative campaigns to support Development’s fundraising efforts
- Create strategies and provides support and direction for expansion efforts in Houston and beyond
- Provide strategic insight and guidance for customer research projects and creates actionable plans
- Track and report key program metrics, specifically leads, marketing-influenced new patient registrations, dollars raised through advertising fundraising efforts, engagement, and other critical effectiveness measurements
- Continuously optimize programs and campaigns to ensure successful campaign performance and support of institutional and divisional goals and objectives
- Provide consultation to the Cancer Network and manage any MD Anderson-funded or led advertising programs on behalf of network participants
- Evaluate new media and marketing proposals based on institutional priorities, marketing objectives, emerging trends, and market data
- Develop and negotiate multi-year advertising contracts, including participating in RFP selection process for Marketing-owned contracts, as well as for other areas within Institutional Advancement as required
- Conduct annual strategy and budget planning sessions with internal departments and agencies, as well with the Houston Locations administrative leadership
- Develop executive presentations and report key campaign effectiveness measures to department and divisional leadership, as well Houston locations administrative and center leadership and key stakeholders within the institution
- Stay current on advertising industry trends and business activities
- Manage agency and vendor relationships
- Track, manage, and report budget activities for advertising, marketing, and demand programs
- Work with vendors to track and manage contract caps
- Serve as day-to-day manager of advertising agency staff
- Manage advertising team, provide support of professional growth of team members, resolves conflicts, and provides constructive feedback to staff
- Serve as subject matter expert and provide best practices in areas of advertising and marketing
- Develop and maintain relationships with leaders and key stakeholders at all levels of the organization
- Develop and execute institutional communications and content plan around advertising and marketing activities
- Organize cross-functional meetings, schedules, and assignments, ensuring integration between Marketing, other departments within the Institutional Advancement division, Physician Relations, Houston locations administration and center physicians and staff, as well as other key stakeholders
- Collaborate with MD Anderson sponsorship team, research and analytics team, Public Relations,
Strategic Communications, Development and Corporate Alliances and others on strategies, creative and media planning and execution, as well as effectiveness measurement to support programs and initiatives as needed - Report out key details about advertising activities, media plans and partnerships and other information to relevant parties
REQUIREMENTS:
- Bachelor’s degree in Business Administration, Healthcare Administration, or related field
- Five years project/program management experience (may substitute required education degree with additional years of equivalent experience on a one-to-one basis)
It is the policy of The University of Texas MD Anderson Cancer Center to provide equal employment opportunity without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, disability, protected veteran status, genetic information, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law.