by Robbie Stevens | Jan 24, 2017 | strategy
For some firms, serving a niche market in the past offered a competitive advantage. But now, this has become a strategic necessity for all businesses to lure new customers and entice existing customers to come back for more. The question becomes, how should businesses...
by Robbie Stevens | Oct 6, 2016 | strategy
At just 25, Kathleen Perley founded Decode Digital, a digital marketing agency dedicated to continual evolution within the industry. Three years later, the 28-year-old Houstonian heads the agency of 15 employees, and it’s already earned 15 Crystal Awards from the...
by Robbie Stevens | Jan 21, 2016 | strategy
The AMA Houston’s 30th Annual Crystal Awards honors the best in the field of marketing. With 100 marketing categories, you have an opportunity to showcase to the world how your work delivers results and join an elite group of top marketers from the past 30 years....
by Robbie Stevens | Aug 31, 2015 | strategy
Technology is always changing, and new features, tools, and toys show up all of the time. However, many times we forget about some of the basics that really produce better results. I find it hard to believe that in 2015 many non-profit websites are lacking the 5...
by Robbie Stevens | Aug 26, 2015 | strategy
When it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world. The U.S. has more than 200...
by Robbie Stevens | Aug 24, 2015 | strategy
The need to be proactive—to “disrupt before you are disrupted”—is a common theme among management and consulting gurus. The reality, however, is very different. All strategic moves are, to a degree, reactive. Without change in the environment forcing management to...
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