April 2024 | Academy | How to Talk Beyond Vanity Metrics

Panel discussion about corporate strategy, brand strategy and communication strategy

Join us for an insightful Academy about ROI Metrics!

In a landscape where every impression, share, and click competes for attention, savvy marketers must navigate with precision and understanding that true success goes beyond the surface-level allure—and shall we say excitement?—of marketing vanity metrics. This panel will explore ways that marketers can leverage the art of speaking beyond the echo chamber of numbers, charts, and marketing lingo to speak to real value and outcomes. This skill helps create stronger relationships with clients by gaining understanding and alignment of their priorities.



Moderator, Carey Kirkpatrick, CKP

Carey Kirkpatrick is an accomplished marketing and public relations expert, and the CEO and Founder of CKP, a multi-award-winning communications agency. With a rich background that includes a Bachelor of Music degree and a Master of Music, Carey’s professional journey in marketing began in 1999. Her expertise has been recognized with numerous accolades, including AMA Houston Crystal Awards and PRSA Houston’s Agency of the Year. A respected speaker and Forbes Agency Council member, Carey has been honored by the Houston Business Journal as a 40 Under 40 honoree and by BizWomen.com in Marketing & Communications. Her leadership at CKP has led to significant growth, earning the agency regional and national recognition, and a place on the Inc. 5000 Series list for Texas’s fastest-growing private companies.


Kelsey Holt HeadshotKelsey Holt, Product Director – Platform, Unlock Health

Kelsey has been working in healthcare marketing for over 10 years. While she has held roles across many functional areas including client services, project management, MarTech, strategy, and more, her passion lies in product management and technology. Serving as the Product Director at Unlock Health, Kelsey manages the product development for ROI Insights, Performance Insights, and other campaign management platforms.


Mackenzie Fraser HeadshotMackenzie Fraser, Senior Vice President, EVR Advertising

Dynamic and motivated marketing professional with extensive experience developing strategic marketing solutions for clients in the senior living, healthcare and non-profit sectors. Experience with traditional and digital media, email marketing, SEO optimization, content marketing, web and design. I specialize in crafting strategies that foster engagement and deliver tangible outcomes for clients. As a seasoned senior living industry professional, I thrive off immersing myself in my clients’ businesses, proudly championing their cause while developing and executing marketing plans tailored to their unique needs.

Alex Soares HeadshotAlex Soares, Senior Director of Marketing, Houston Symphony

Highly accomplished and results-driven c-level executive with over 16 years of experience in marketing and product development leadership, with a strong focus on SaaS and digital offerings. Recognized for expertise in accelerating growth, corporate development, and entrepreneurial leadership.





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