February 2024 | Academy | How to Win A Crystal Award

Panel discussion about how to win an AMA Houston Crystal Award.

Join us for an insightful Academy about how to win an AMA Houston Crystal Award.

This special edition AMA Houston Academy features a panel of former Crystals Awards Winners Our speakers come from various industries and backgrounds and will give actionable recommendations on the entire Crystals process from start to finish. Tangible recommendations include:

  • Actionable insights: Learn from diverse industry veterans, each sharing their winning strategies.
  • Crystal clarity: Navigate the entire process, from choosing the right award to crafting a compelling story.
  • Data insights: Discover tips for harnessing powerful data to showcase your impact.
  • Team buy-in mastery: Get proven strategies to secure internal support for your nomination.
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Shavonnah Schreiber headshot Shavonnah Schreiber, Founder & CEO of SNR Creative

Shavonnah Schreiber brings two decades of B2B experience in the technology, energy, aviation, and professional services sectors. From her experience working with both start-ups and Fortune 500 organizations, Shavonnah has a proven track record of assessing business opportunities and developing effective go-to-market sales strategies and marketing campaigns in the Americas, Asia Pacific (APAC), Europe, Middle East, and Africa (EMEA) regions.

Shavonnah has dual-sided M&A experience and is particularly adept at managing complex stakeholder communication and engagement. Additionally, Shavonnah utilizes her expertise to assist management teams, assess business opportunities in emerging markets, develop effective go-to-market strategies, DE&I and ESG initiatives in companies such as Accenture, AT&T, and Entergy. As a skilled public speaker and workshop facilitator, Shavonnah is a highly sought-after instructor at the University of Houston Small Business Development Center (UH SBDC).

At the UH SBDC, Shavonnah leads marketing classes, workshops and 1:1 coaching sessions geared at helping small business owners uncover the best marketing tactics for their businesses. Shavonnah is also a board director for several non-profit organizations

Nathan Lindstrom Headshot

Nathan Lindstrom, Founder of Nathan Lindstrom Photography

Photographer and director, Nathan Lindstrom, has won multiple Crystal Awards as well as numerous other awards for both his editorial and advertising work. Lindstrom specializes in portrait and lifestyle photography for direct corporate and agency clients. Collaborating with clients to raise the level of their brand’s photography drives Lindstrom’s passion for every project.




Edgardo de la Garza Headshot

Edgardo de la Garza, Partner with DLG Research

Ed has more than 22 years of experience in advertising, branding, and communications from all three sides of the business: client, agency, and research supplier. Edgardo has focused his career on understanding the amalgamation of General and Hispanic markets, and their constant interaction that creates the new America.

A seasoned moderator with countless projects under his belt, Edgardo understands client needs and brings invaluable insights to their marketing efforts. Mr. de la Garza graduated from the University of Texas at Austin in 1997 with a degree in Advertising and a specialization in Account Planning.


Catrina Ballard HeadshotCatrina Ballard, Owner of Happy Teams

Catrina is an entrepreneur who believes connection is at the heart of significant professional and personal progress and accomplishment. Informally, Catrina has spent most of her life collecting stories and honing her superpower: seeing the good in other people. She firmly believes that when people feel known and understood, they feel empowered to show up at their very best.

Professionally, Catrina works as a team coach through the company she owns, Happy Teams. Happy Teams provides consultation services that specialize in leadership, company culture and employee satisfaction. Catrina holds an M.S. Ed. From Baylor University in Educational Psychology and is an Enneagram 2w3.




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