Branding the ‘Texans Way’: Re-defining an Organization from the Inside Out
We’re thrilled to start off summer with an exclusive luncheon featuring the leaders of the Houston Texans. This event is a unique opportunity to hear firsthand from the President of the Texans, Greg Grissom, and Chief Marketing Officer, Doug Vosik, as they share the story behind the recent evolution of the Texans’ brand identity.
Greg Grissom will kick off the luncheon with an insightful discussion on the deeper aspects of an organization’s identity. He will delve into the internal changes and challenges the Texans have faced over the past three years, highlighting how they have redefined the organization’s path. Grissom will explore the concept of “The Texans Way” and the integral role of their internal guidebook, “Charge,” which outlines the team’s behaviors, expectations, and operational ethos.
Grissom will emphasize the importance of looking inward to foster organizational improvement before projecting a revitalized brand externally. His narrative will cover the Texans’ journey, including the strategic measures implemented to distill the essence of ‘The Texans Way.’
This luncheon is a must for any marketer who wants to understand practical approaches to internal transformation and brand development that can be applied to your own marketing challenges and organizational growth efforts.
Pricing:
Early Ticket Prices (Early Registration ends May 29)
AMA Member: $42
Non-Member: $58
Student: $37
Board Member: $35
Ticket Prices (Starting May 30)
AMA Member: $52
Non-Member: $72
Student: $40
Board Member: $35
Speakers
Greg Grissom, President of the Houston Texans
Greg Grissom became President of the Houston Texans in March 2021. He oversees the management and direction of business operations, including marketing and communications, digital and social media, community relations, ticket sales and membership services, event management and operations, business analytics, IT and corporate partnerships. In addition, he also oversees Lone Star Sports & Entertainment (LSSE), a leading event management company focused primarily on college football and international soccer events.
Doug Vosik, CMO/Senior VP of Marketing & Communications, Houston Texans
Doug Vosik is the Chief Marketing Officer of the Houston Texans, and an executive leader with extensive experience in building premium brands, driving revenue via sales and marketing strategies and leading high performance teams.
Where:
The Briar Club
2603 Timmons Ln, Houston, TX 77027
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