Bricks, Brands & Bold Moves: What My First 90 Days in Franchise Ownership Taught Me
Join us for an engaging and insightful luncheon featuring Krystal Woodward, Co-Owner of Bricks & Minifigs Greater Heights, as she shares the real-world lessons, unexpected challenges, and marketing pivots that shaped her first 90 days in franchise ownership within the LEGO® franchise ecosystem.
Launching a business is never simple, but operating within a globally recognized brand environment adds an entirely new level of complexity. From navigating intellectual property considerations to adapting quickly in a fast-moving franchise environment, Krystal’s journey has required creativity, flexibility, collaboration, and resilience from day one.
In this candid session, Krystal will pull back the curtain on what it really takes to build momentum, solve problems, and create impact when plans shift unexpectedly. Drawing from both her corporate hospitality career and entrepreneurial experience, she’ll share how balancing strategy with adaptability became essential to success.
Whether you’re building a brand, leading a team, launching a business, or navigating change within your organization, this session will provide practical insights and relatable lessons you can apply immediately.
What You’ll Learn
- How to adapt marketing and business strategies in rapidly changing environments
- Lessons learned from navigating franchise ownership within the LEGO® brand ecosystem
- The role of creativity, collaboration, and humility in overcoming unexpected business challenges
- How customer experience and community engagement can drive long-term momentum
- Practical approaches to balancing corporate leadership with entrepreneurship
Key Takeaways
By the end of this session, attendees will gain a clearer understanding of how to lead through uncertainty, pivot effectively when plans change, and turn challenges into opportunities for growth. You’ll leave with actionable insights on adaptability, customer experience, and building resilience in both corporate and entrepreneurial environments.
Speaker
Krystal Woodward
Co-Owner, Bricks & Minifigs Greater Heights
By day, Krystal is a corporate hotel sales professional who wins clients by delivering expertly curated, high-impact site visits that inspire confidence and drive business results. By night, she co-owns Bricks & Minifigs Greater Heights alongside her husband, balancing the realities of entrepreneurship with the demands of a high-performing corporate career.
This dual perspective gives Krystal a unique lens on leadership, customer experience, adaptability, and navigating the tactical challenges of small business ownership.
Deeply committed to community engagement and exceptional customer experiences, Krystal was recently recognized as Volunteer of the Year for the MPI Houston Chapter.
Whether she’s navigating complex corporate contracts or helping a young builder find the perfect “missing piece” at her shop, Krystal thrives on the blend of logic, creativity, and relationship-building that both hospitality and building with LEGO® require.
WHEN:
June 18, 2026
11:30 am- 12:00 pm Networking
12:00 pm – 1:00 pm Luncheon
WHERE:
United Way of Greater Houston
50 Waugh Drive, Houston, TX, 77007
PARKING:
Free Parking Available –
ADA Accessible Parking is in the covered garage, take the elevator down to the ground floor
PRICING:
Early Bird Pricing Ends June 3
AMA Member: $44 / $54 after Early Bird
Non-Member: $54 / $74 after Early Bird
Student: $32 / $32 after Early Bird
Thank you to our presenting sponsor: Innovative Environments
