Leverage Data to Drive Marketing ROI
Are you measuring your success through Marketing ROI? Do your eyes glaze over when looking at raw data? Need a refresher on what metrics are most important? Have we got an event for you!
During our in-person March Academy, you’ll learn how to leverage data to drive a successful digital-focused marketing strategy. Kyle Keith will demonstrate how he measures and utilizes data in his role at Cadence Bank as Senior Vice President, Director of Digital Marketing & Data Analytics.
During the conversation, we’ll explore frameworks for success, how to communicate with key stakeholders throughout your organization, levers and metrics to identify, how to measure results, and more. Kyle will also provide real-world examples, and of course leave time to answer your questions. We can’t wait to see you on March 23!
Kyle Keith: SVP, Director of Digital Marketing & Data Analytics at Cadence Bank
Kyle Keith is Senior Vice President, Director of Digital Marketing & Data Analytics at Cadence Bank. A lifelong marketer and entrepreneur, he has been a Platinum Top-Rated eBay seller since 2004 and is an expert at creating best-in-class customer experiences through digital and direct marketing channels. Active in the Houston-area community, Kyle serves as Chairman of The Salvation Army Houston Area Command’s Adult Rehabilitation Center Council and is an ex-officio member of The Salvation Army Houston Area Command Advisory Board.
Early Bird Prices (Ends March 17, 2023 at midnight)
AMA Member: $25
Regular pricing (beginning March 18, 2023)
AMA Member: $30