Search has changed forever. AI overviews are at the top of search results. Users are skipping Google completely and going straight to chatbots for answers and recommendations. Your future prospect is asking AI for recommendations. We’re now in the world of Generative Engine Optimization (GEO).
What is GEO? What does this mean for traffic? Visibility? Lead generation?
In this new era, traditional search is no longer the only channel for content discovery. It’s time to optimize for AI. In this session, we offer a practical approach any marketer can use to improve AI visibility and get AI to recommend your brand.
- How to discover what AI thinks of your brand
- How to promote your content for GEO
- How to plug gaps in what AI knows about your services
- How to get your brand into AI knowledge sources
- How to measure website traffic from AI platforms
- How to build a resilient search strategy for digital marketing in the AI era
Your audience is using AI to research your vertical. What do they see? Who does AI recommend? Let’s take an hour to learn and leave with an action plan for AI and GEO visibility.
Speaker
Andy Crestodina
Co-Founder and CMO, Orbit Media
Bio
Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.
Over the past 24 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
- Top 10 Online Marketing Experts, ForbesÂ
- Top 50 Marketing Influencer, Entrepreneur MagazineÂ
- Top 25 Content Marketers, Express Writers/Buzzsumo
- Top 10 Social Media Influencers, Social Media ExplorerÂ
WHEN:Â
November 5, 2025
11:30 am – 1:00 pm
WHERE:Â
Virtual
PRICING:Â
Early Bird Pricing Ends 10/28
AMA Member: $20 / $25 after Early Bird
Non-Member: $28 / $35 after Early Bird
Student: $10 / $15 after Early Bird