Ready for AI? Avoid the Slop, Get Found, & Prove Value
AI makes it easier to produce more marketing. Standing out still requires human judgment.
Join Dr. Michael Pettiette for a practical virtual session on using AI with greater intention, preparing your brand for AI-driven discovery, and showing how your marketing contributes to business performance.
Register today to save your spot.
What you’ll learn
Walk away better prepared to use AI as a marketing advantage rather than another content machine.
You’ll explore how to:
- Create distinctive work instead of generic AI content
- Prepare your brand for the shift from SEO to GEO and answer-based discovery
- Connect marketing decisions to measurable business performance
- Apply stronger critical thinking and strategic judgment when using AI
Meet your speaker
Dr. Michael Pettiette brings 20 years of marketing and leadership experience across agency, corporate and consulting roles.
A Senior Lecturer at the University of Houston-Downtown, he previously served as an advertising agency CEO and Vice President at CBS. His experience spans marketing strategy, digital transformation, organizational design and marketing analytics.
Event details
Virtual
Thursday, October 15, 2026
11:30 AM to 1:00 PM
Registration
Early Registration | Through October 7
Member: $23
Non-Member: $28
Student: $10
Board Member: Free
Regular Registration | October 12 – October 15
Member: $28
Non-Member: $33
Student: $15
Board Member: Free
Get ready for what’s next in AI
Build the judgment to create work that stands out, help your brand get found as search changes, and better connect marketing to business results.