Manager of Marketing and Business Development [JRP-05191]

Posted On: May 15, 2024
Company: The Association of Former Students

Through our shared values and culture of professional team service, we engage and inspire the Aggie Network to support Texas Aggies and perpetuate the Aggie Spirit. We are currently seeing to hire a Manager of Marketing and Business Development to join our highly motivated team in selflessly advancing The Association of Former Students’ noble mission by contributing to the management and execution of The Association’s partner program. The partner program, which connects businesses and organizations with the Aggie Network through The Association’s channels and events, includes corporate partners, event sponsors, and paid advertising in Texas Aggie magazine and the AggieNews digital newsletter.

As part of the Marketing and Creative Services team, which is charged with telling the story of The Association’s work and how it impacts the Aggie Network, the selected candidate will also assist in the development of new initiatives and processes aimed at furthering the message of The Association.


  • Support the Director of Marketing and all marketing and business development activities of The Association of Former Students
  • Foster a team environment of selflessness, trust, respect, innovation, professionalism, and excellence among the team
  • Manage the day-to-day activities of the partner program, including, but not limited to, partner prospecting, proposal building, contract drafting, email distribution, direct mail coordination, artwork review, invoicing and revenue tracking
  • Manage the day-to-day activities of the advertising program for Texas Aggie and AggieNews, including, but not limited to, advertising prospecting, agreement drafting, artwork review, invoicing, revenue tracking and working collaboratively with the Communications department staff who oversee both properties
  • Work with other internal departments to identify and maximize partner, sponsor, and advertiser opportunities
  • Work with staff across multiple departments to ensure delivery on partner and sponsorship elements
  • Implement and manage an obligation tracking system that helps demonstrate partner program success, including measurable analytics for year-end reporting
  • Build relationships with prospective partners and sponsors to ensure long-term agreements
  • Develop and monitor detailed activation plans
  • Work with the creative team to develop materials for corporate partner and event sponsor discussions and obligations
  • Provide on-site event staff management, including during the week and on weekends, to ensure the fulfillment of partner and sponsorship elements
  • Manage, appraise, coach, and motivate the Marketing and Advertising Specialist
  • Collaborate with the Director of Marketing to improve standard operating procedures, increase efficiency in processes, and create marketing opportunities designed to improve awareness of The Association’s work and impact
  • Assist the Director of Marketing in developing the organization’s overall marketing and awareness strategy and provide tactical support in implementing those efforts
  • Work with cross-functional teams, in conjunction with the Director of Marketing, to develop marketing strategies to support programs within The Association (e.g., Fundraising, Development, Former Student Programs, Campus Programs, Aggie Ring Program) in order to increase their engagement with the Aggie Network
  • Assist the Director of Marketing in maintaining budgets for the department
  • Work on special projects as needed and assigned by the Vice President for Communications or the Director of Marketing
  • Participate in and provides input on various Association-wide activities
  • Actively contribute toward efforts to achieve our culture, engagement, and fundraising goals
  • Provide on-site event support for Board and Leadership Council meetings
  • Participate on internal event teams and task committees
  • Participate in Association events, including but not limited to Aggie Muster, Aggie Ring Day, Reunions, Distinguished Alumni Gala, Pass It Back Day, All-Aggie Grad Party, and All-Aggie Hullabaloo, as needed
  • Serve as an ambassador for The Association
  • Meet our Team Expectations
  • Support The Association’s marketing, communications, and branding initiatives
  • Foster relationships with students, former students, parents, faculty, staff, and friends of Texas A&M
  • Attend external events in support of the Vice President of Engagement or on behalf of The Association, as directed
  • Display a positive, customer-focused attitude and treat all individuals with courtesy and respect.
  • Manage each customer experience with the highest level of service and enthusiasm. Seek opportunities to exceed expectations and develop lasting relationships.
  • Make innovative contributions by proactively challenging current practices and suggesting and implementing improvements.
  • Contribute to our team environment by being a productive, supportive, and reliable teammate (take responsibility for their actions and the outcomes produced)
  • Lead with a positive example and in doing so, inspire others to fulfill the expectations of our team
  • Other duties as assigned


  • 5+ years of experience in a wide range of marketing and business development functions, including, but not limited to, partner prospecting, proposal building, contract drafting, budget management, negotiation, project management, stewarding relationships, and ROI & data analysis
  • Involvement in campus activities as a student at Texas A&M is preferred
  • Bachelor’s degree, or equivalent combination of training and experience
  • Bachelor’s degree in marketing or related discipline from Texas A&M University is preferred
  • Sound judgment and utmost discretion
  • Ability to organize concurrent projects and manage time, while working independently with minimal supervision or collaboratively with teammates, in an environment of rapid change and numerous deadlines
  • Strong written, oral, and interpersonal communication skills, including proofreading, public speaking and presenting
  • Ability to work effectively with a variety of unique personalities and individuals
  • Able to use standard office equipment and software, including the Microsoft and Google office productivity suites
  • Ability to stand for extended periods and carry objects up to 50 pounds when needed at events
  • Extensive familiarity with Texas A&M and its history, traditions, and values is preferred
  • Strong commitment to the mission and vision of The Association of Former Students, with the ability and desire to advocate for the organization and Texas A&M University
  • High energy level and intrinsic motivation
  • Outgoing personality with a positive and friendly attitude
  • Professional attire and behavior
  • Texas driver’s license and ability to safely operate a motor vehicle
  • Able to travel occasionally, including irregular hours, overnight stays, weekends, and evenings, in support of Association events

Special Note to Applicants: When applying for this role, please note that your application must be completed in its entirety in a single session. The system does not allow the applicant to save their information and return later to complete the application. Please be sure to have all materials on hand before starting the application.

Posted On

May 15, 2024


The Association of Former Students