Marketing Specialist [JRP-05193]

Posted On: May 18, 2024
Company: CraneWorks

CraneWorks is one of the fastest-growing suppliers of lifting equipment in North America, with ten locations across the US. We also recently announced a significant partnership with Equity Group Investments to provide strategic support and capital for greenfield expansion and acquisitions.

We are currently seeking to hire a Marketing Specialist. In this newly created role, you’ll learn the ins and outs of each department so you can tell the company’s story through written and video content and through our B2B social media channels. You’ll also flex your organizational muscles as you help coordinate trade show appearances, making sure the right items get to the right places at the right times. Over time, we’ll leverage your skills and interests to add more responsibilities, which might include photography, drone videography, email marketing, SMS marketing, ABM, SEO, or other related areas. There’s some “choose your own adventure” here, as we’ll have flexibility to tailor the job around your talents as you settle in.

The selected candidate will work full-time in our Houston office. This is not a remote/hybrid role, so you must live within driving distance of our office. The salary range for this role is $62,000 to $69,000 per year, which is dependent upon your experience.


  • At least 2-3 years of marketing experience in a professional setting
  • Social media marketing experience, especially B2B marketing on LinkedIn
  • Experience writing copy and creating content
  • Highly detailed and organized
  • Familiarity with a DSLR camera and ability to take high-quality photos
  • Comfortable working in a MacOS environment
  • Love of continuous learning
  • Able to travel 5%-10%
  • Able to lift and carry boxes up to 25 pounds, move safely over uneven terrain, ascend/descend ladders and stairs, respond quickly to sights and sounds, and remain in a stationary position for greater than 50% of the workday


  • Trade show management experience
  • Experience with drone piloting/videography (if you already have a valid drone license, this is worth major bonus points)
  • Familiarity with marketing platforms like HubSpot
  • Video editing software (iMovie is good, Premiere is great)
  • Experience with Google Ads
  • Lead generation experience
  • Knowledge of basic HTML

CraneWorks, LLC is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. CraneWorks, LLC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CraneWorks, LLC are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. CraneWorks, LLC will not tolerate discrimination or harassment based on any of these characteristics.

Posted On

May 18, 2024