Marketing Specialist [JRP-06023]

Posted On: Jun 1, 2024
Company: Rice University

Boasting a 300-acre tree-lined campus in Houston, Rice University is ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally, and culturally through social events, intramural sports, student plays, lectures series, courses, and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.

The Susanne M. Glasscock School of Continuing Studies (GSCS) amplifies Rice University’s academic excellence and outreach through lifelong personal and professional offerings that empower individuals and organizations, foster community, and promote the common good in Houston and beyond.

We are currently seeking to hire a Marketing Specialist. In this role, you will report to the Executive Director of Operations and be responsible for the development and implementation of communication and marketing activities, enabling programs, services, events and/or products to meet organizational objectives. You will work closely with the marketing team to develop and execute the marketing campaigns. In addition, you will plan and advise the marketing team on best practices associated with marketing activities, email marketing, and lead data management. The selected candidate will have a deep understanding of marketing processes and experience managing all marketing activities is highly preferred. This role offers a flexible work schedule (minimum of two days in the office per week) upon successful completion of the probationary period. The compensation range for this role is $60,000 – $65,000.

RESPONSIBILITIES:

  • Develop and manage the communication and brand strategy for individual program(s) incorporating appropriate channels
  • Recommend, manage, and execute integrated marketing plans/programs and strategies to meet business objectives
  • Guide event planning and execution
  • Manage vendors on specific projects
  • Manage program budget, goals, and objectives in alignment with organizational goals
  • Manage market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting
  • Assess market opportunities and tracks market trends
  • Recommend marketing improvements based on findings
  • Write, design, and coordinate the production of communication and marketing materials
  • Serve as the primary marketing point of contact for each of the programs
  • Develop and maintain collaborative relationships with GSCS program leadership on marketing strategy across programs and project management
  • Collaborate and help initiate standardizations in processes and workflows across the school
  • Analyze and recommend campaign strategies for individual offerings and help implement and monitor the campaign
  • Perform all other duties as assigned

REQUIREMENTS:

  • Bachelor’s Degree in Marketing and Communications or related field and 2+ years of experience
  • Excellent writing and communication skill
  • Knowledge of the web, technology, social platforms, current and future trend
  • Demonstrated problem solver
  • Ability to work independently to meet expected deadlines and schedules
  • Able to work in a fast-paced environment
  • Knowledge of marketing automation platforms (e.g., HubSpot)
  • Understanding of website metrics and best practices
  • Knowledge of and familiarity with desktop publishing, Adobe Creative Suite software, search engine optimization (SEO), content management systems (CMS), and customer relationship management systems (CRM)
  • Outstanding judgment and work ethic
  • Ability to work collaboratively and build consensus
  • Knowledge of lead nurturing and lead scoring process
  • Experience in a university environment
  • Experience in a large nonprofit organization
  • Experience with email marketing, social media marketing, PR, and reporting
  • Experience with Content Management Systems (Drupal is preferred)
  • Experience with project management software such as Monday.com
  • Experience developing, implementing, and analyzing results of integrated marketing campaigns
  • Experience with multiple program delivery platforms (face-to-face, online, hybrid)
  • Experience in creating and delivering presentations to various stakeholders
  • Experience in client management
  • Bachelor’s Degree in Marketing and Communications or related field is preferred
  • 5 years of related experience working in a marketing position is preferred
  • Strong verbal and written communication skills, including presentation skills is preferred
  • Good organization and creativity skills are preferred
  • Good analytical problem-solving skills are preferred

Special Note to Applicants: When applying for this role, submit a cover letter and a resume in the Supporting Documents section of the application in a PDF format. Please note that the applicant tracking system does not convert attachments in Word format successfully. Rice University is an Equal Opportunity Employer committed to diversity at all levels. It considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability, or protected veteran status.

Posted On

Jun 1, 2024

Employer

Rice University